Why don’t they like my products?

“I gave soap (insert any handmade product) to my family and no one will use it. Why don’t they like my products?”

Nearly everyone I know makes the same complaint. Why, indeed? Let’s look at some of the reasons they might not like what you make.

  • The product is poorly made or presented. No, it’s probably not your product; but on the outside possibility it is you and not them, listen to what they say. If it has merit, take their criticism as an opportunity to improve and make changes.
  • Your product does not appeal to them. Have you ever received something you disliked that was handmade? I have, and although I try to appreciate the sentiment, sometimes the gift is simply not my style. It happens.
  • They don’t trust anything handmade. I knew of someone who wouldn’t buy my soap because he was convinced that big companies put large sums of money into developing safe products; therefore, a small maker like me couldn’t possibly measure up.
  • They have deeper issues with you. Sibling rivalry and other issues with relatives and others can cause all kinds of havoc and poor behavior.

What can you do? Probably nothing. Trying to convince them or forcing your creations on them will mostly likely lead to everybody digging their heels in. Instead, focus on the people who do appreciate what you make. Let them use and gush over your products and let your success be what convinces your naysayers to take a second look.

Until next time, may your days be filled with bubbles and wax.
Beth Byrne, for Making Soap, Cosmetics & Candles Magazine

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