You worked hard to learn your craft and created wonderful products that you are in love with. Now, you want to sell them. To sell successfully, it is important to get the word out, so you develop marketing strategies, strategies that involve a compelling description of how the product will benefit the user. It is … Continue reading Creative Marketing: Is it Possible?
5 Ways to Detect Email Scammers Before It’s too Late Scams proliferate the world over and their victims are many. Scams among handmade makers are no exception. Don’t get scammed! Learn the five ways ways to detect email scammers. A typical email goes like this: the sender is outside the country and wants to order … Continue reading Don’t Get Scammed!
What makes handmade soap as good as commercial brands?
What to do while you shelter at home You might be filled with anxiety these days either trying to avoid Covid-19 or counting the income you are losing by not working since shows are cancelled. You might also be dealing with working from home with a houseful of kids. Unless you are an essential worker, … Continue reading What Should I Do?
“I want to make XYZ product, but I want a good recipe because I don’t want to waste ingredients.” “What is the right wick for this container and this wax? I only make batches of 80 and don’t have time to test.” How many makers welcome the hours and hours and money spent on ingredients … Continue reading Product Testing: Five Tips to do it Better