How can I compete with the person at my market who sells her soap for $XX? If I price mine that low, I’ll be out of business.” “How can I compete with the person at the other booth who says their soap will cure eczema and psoriasis?” “How can I compete with this other soapmaker … Continue reading How Can I Compete?
Shipping season is here! You have probably been shipping more than the normal volume of packages already, but that is likely to increase. Shipping more products, of course, means you are selling more, but it also portends headaches in dealing with complications. Covid-19 altered the course of businesses of every size as they moved to … Continue reading Shipping Season is Here!
Are you trying to offer "something for everyone?" Stop! It is not the answer
It is a familiar question: “Does anyone know where to find this container? Every supplier I’ve tried is out and I need them!” Most makers know now that containers are hard to come by these days. Due to current events, manufacturing slowed down considerably. As a result, a container shortage exists. This presents quite a … Continue reading Those Elusive Containers
You worked hard to learn your craft and created wonderful products that you are in love with. Now, you want to sell them. To sell successfully, it is important to get the word out, so you develop marketing strategies, strategies that involve a compelling description of how the product will benefit the user. It is … Continue reading Creative Marketing: Is it Possible?