How do you treat your customers? If you are like most small business owners, you treat them well enough . . . to their faces. The real question, however, is how do you feel about your customers? No, how do you really feel? I have heard people criticize customers for things like not understanding saponification, … Continue reading Your Customer, Friend or Foe?
Inspiration, where does it come from? If you had no access to books, social media, friends or other influences, how much would you create? Probably very little. I suspect you would run out of ideas in a short time. Any of us would. We find inspiration in nature, in places we go, music we listen … Continue reading Inspiration
It is not unusual to see makers criticize large, successful companies. They criticize the product line, the ingredient list and more. Because the company is large, they feel free to heap criticism, and everyone feels free to add another snarky comment. Let’s take a look at this phenomenon. It is not relegated, of course, to … Continue reading Jealous?
Are you trying to offer "something for everyone?" Stop! It is not the answer
You worked hard to learn your craft and created wonderful products that you are in love with. Now, you want to sell them. To sell successfully, it is important to get the word out, so you develop marketing strategies, strategies that involve a compelling description of how the product will benefit the user. It is … Continue reading Creative Marketing: Is it Possible?