Your cousin’s neighbor, Ethel, showed an interest in your soap three years ago. In your excitement, you sent her a few bars. Since then, she periodically asks for more soap and you comply, but you are no longer excited. It is costly and you feel manipulated. It is time to correct the situation. You can’t … Continue reading The Party is Over
How can I compete with the person at my market who sells her soap for $XX? If I price mine that low, I’ll be out of business.” “How can I compete with the person at the other booth who says their soap will cure eczema and psoriasis?” “How can I compete with this other soapmaker … Continue reading How Can I Compete?
What makes handmade soap as good as commercial brands?
“I want to make XYZ product, but I want a good recipe because I don’t want to waste ingredients.” “What is the right wick for this container and this wax? I only make batches of 80 and don’t have time to test.” How many makers welcome the hours and hours and money spent on ingredients … Continue reading Product Testing: Five Tips to do it Better
Have you ever searched the internet for cosmetic formulas? A search turns up more variations than you can try in a year, perhaps more. The question is, of course, are they good? Will they provide the results you hope for? Are they well researched and written? Unfortunately, an alarming number call for measured ingredients, in … Continue reading Best Practices in Measuring