(The Design Mania Contest will be based on the soapmaking design technique tutorials published in the current issue (May/June) of Making Soap Magazine) Four (4) soap design technique tutorials have been published in (May/June 2021) Making Soap Magazine. See the designs in action. Below are video links for three of the four Design Mania techniques:Peridot Gem Stone: … Continue reading 2021 Design Mania Contest
How do you treat your customers? If you are like most small business owners, you treat them well enough . . . to their faces. The real question, however, is how do you feel about your customers? No, how do you really feel? I have heard people criticize customers for things like not understanding saponification, … Continue reading Your Customer, Friend or Foe?
Inspiration, where does it come from? If you had no access to books, social media, friends or other influences, how much would you create? Probably very little. I suspect you would run out of ideas in a short time. Any of us would. We find inspiration in nature, in places we go, music we listen … Continue reading Inspiration
It is not unusual to see makers criticize large, successful companies. They criticize the product line, the ingredient list and more. Because the company is large, they feel free to heap criticism, and everyone feels free to add another snarky comment. Let’s take a look at this phenomenon. It is not relegated, of course, to … Continue reading Jealous?
How can I compete with the person at my market who sells her soap for $XX? If I price mine that low, I’ll be out of business.” “How can I compete with the person at the other booth who says their soap will cure eczema and psoriasis?” “How can I compete with this other soapmaker … Continue reading How Can I Compete?