Inspiration, where does it come from? If you had no access to books, social media, friends or other influences, how much would you create? Probably very little. I suspect you would run out of ideas in a short time. Any of us would. We find inspiration in nature, in places we go, music we listen … Continue reading Inspiration
It is not unusual to see makers criticize large, successful companies. They criticize the product line, the ingredient list and more. Because the company is large, they feel free to heap criticism, and everyone feels free to add another snarky comment. Let’s take a look at this phenomenon. It is not relegated, of course, to … Continue reading Jealous?
How can I compete with the person at my market who sells her soap for $XX? If I price mine that low, I’ll be out of business.” “How can I compete with the person at the other booth who says their soap will cure eczema and psoriasis?” “How can I compete with this other soapmaker … Continue reading How Can I Compete?
Shipping season is here! You have probably been shipping more than the normal volume of packages already, but that is likely to increase. Shipping more products, of course, means you are selling more, but it also portends headaches in dealing with complications. Covid-19 altered the course of businesses of every size as they moved to … Continue reading Shipping Season is Here!
Are you trying to offer "something for everyone?" Stop! It is not the answer